The DDC, a paid media and ad tech agency for Spain and Latin America
Scale your business with results
We cross-check your sales with GA4 and every channel to find the audience that buys the most, and invest where you sell best.
Dashboard
Your brand · platforms, GA4 and store
Spend
Stable
Sales
Up
Cost per sale
Down
Sales and spend
SalesSpend
Traffic
- Paid Social
- Cross-network
- Paid Search
- Organic Search
- Organic Social
Recommendation
Shift spend to the campaigns that sell at the best cost.
Measurement
Up to date- ROAS
- CPA
- CPC
- CPM
- CTR
Cross-checked with GA4 and store orders.
Monthly target
Met- ROASAbove target
- CPABelow target
Conversion funnel
- Impressions
- Clicks
- Visits
- Sales
Where the sale gets lost.
- Platforms
- Dashboard
- Report
Monthly report
Official partners
Media plan
Adjusted with each report
Up to dateOptimization
Ongoing throughout
ActiveAd Tech methodology
Growth driven by data
Full control
Ad accounts, pixel and analytics in your name, with full access from day one.
Judgment
We switch on a channel when it makes sense for your business, and we check the data is reliable before investing more.
Clear reporting
Every channel under the same logic and in a single monthly report, with no filler metrics.
Services
Everything you need to grow online
We are a paid media and ad tech agency. Digital advertising, SEO and AI visibility, measurement, web, email, content and design: hire each service on its own or combine them.
How we work
From assessment to monthly report, in four steps
It starts with an assessment we don't bill for. The rest comes only if it makes sense for your business.
Consulting
A no-cost assessment and a recommendation: what to activate, in what order, and what to leave out.
Strategy
The media and measurement plan: channels, budget and what gets measured.
Execution
We launch and optimize the campaigns in your own accounts.
Report
Every month, results and decisions with the reasons behind them. The plan adjusts to what the report shows.
Official partners
Before the first meeting
Frequently asked questions
What we get asked most before the first meeting. If yours is not here, just ask us.
Another question? Write to usWhat is The DDC?
The DDC is a paid media and ad tech agency headquartered in Madrid, with a team in Vigo, Oviedo, Mexico City and Santiago de Chile. It plans, launches and optimizes advertising investment across search, social, programmatic, connected TV and retail media, and sets up the measurement and data integrations needed to evaluate that investment. Its legal name is Ad Tech Media Consulting SL, and it is an official partner of Google, Meta, TikTok and Shopify.
Which countries does The DDC work in?
Spain and Latin America. The work is remote, so the client's location doesn't limit the service. What is planned market by market is the language of the campaigns, the currency, seasonality and which platforms have real inventory in each country, because not all of them are equally available in Spain and in Latin America.
How do you measure whether the investment is working?
With three numbers per account: ROAS, which is how much revenue each dollar or euro invested brings in; cost per acquisition, which is what each sale or lead costs; and attribution, which is the channel that gets credit for a sale that went through several. They are checked against the actual sales of the business, not just against what each platform reports, and they go into the monthly report.
Do the ad accounts belong to the agency or to the client?
To the client, always. The ad accounts, the pixel, the tag container and the analytics property are created or managed in the client's name, with full access from day one. If the relationship ends, the account history stays with the client, and that history is what the platforms' automated bidding needs to keep working.
How do you start working with The DDC?
With an initial assessment at no cost. You request it through the form on this website and get a reply within 24-48 hours. The assessment looks at where the brand shows up today, what it is measuring and how reliably, and what is holding growth back; that leads to a recommendation of which services fit. There's no commitment to hire anything afterwards.
The DDC Ad Tech Media Agency
Every investment decision should be explainable.
Let's talk
Grow
your business.
We'll get back to you within 24–48h for a first, no-commitment conversation. If we can add value, we'll tell you clearly.
Initial strategic audit, at no cost
Thank you!
We've received your request. We'll be in touch as soon as possible.
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