Do you have creative for every campaign?
Ad creative
Static pieces, carousels and short video for Meta, TikTok, Google, Pinterest and programmatic, with the variants to test what works.
Paid mediaGraphic design
Graphic design for your ads, your social media and your brand
We design the creative for your campaigns and social media in every format they need, plus the identity that makes all of it recognizably yours.
A campaign needs the same idea in square, vertical and horizontal, for the ad, the post and the banner, and it needs refreshing every few weeks because the audience gets tired of seeing it. Designing next to the people who run the media means knowing which piece works before making the next one.
What we solve
We design the pieces your campaigns and social media need: static and short video creative for Meta, TikTok, Google and programmatic, carousels, posts and stories, and every format adaptation. Also the foundation for all of it: the logo, the brand book, which is the manual with the brand's colors, typography and usage rules, and the style guide, which applies those rules to ads and social media. Because design sits with the media team, each new batch builds on what the previous one proved.
Graphic design
5 areas
Does your ad look right in vertical and in a banner?
Format adaptations
The same idea in 1:1, 4:5, 9:16 and 16:9, and in display banner sizes, without losing the message in any of them.
Every formatWho designs what you post every week?
Social media graphics
Posts, carousels, video covers and stories for your social calendar, with a recognizable visual style.
CalendarDo your products look as good in a catalog ad?
Catalog and product creative
Templates for catalog ads, with the price, offer or shipping over the photo, and product graphics for your store.
EcommerceDoes your brand have a clear identity?
Logo, brand book and style guide
The logo, palette, typography and usage rules, in a brand book and style guide that work for anyone designing for the brand.
Identity
Examples
One idea, every format
Examples of a campaign adapted to every format, two variants to test and the brand book behind it.
9:16
Your brand
Freshly roasted coffee
Order4:5
Your brand
Freshly roasted coffee
Order1:1
Your brand
Freshly roasted coffee
Order16:9
Your brand
Freshly roasted coffee
OrderBanner
Two variants to test
Your brand
Freshly roasted coffee
OrderA · The product
Your brand
At your door in 24 h
OrderB · The delivery
Brandbook
Your brand
Palette
- Roast#A4532A
- Cream#F3E6D3
- Graphite#2B2B2B
Typography
Headlines in semibold, body in regular
Logo usage
- On light
- On dark
- Never distorted
The same idea in every format
Vertical, portrait, square, landscape and banner, with the message and the brand legible in all of them.
Variants to test
Two messages with the same brand look. They run at the same time and the better performer stays.
Brand book and style guide
The logo, palette, typography and how to use them, so every piece is recognizably yours.
Graphic design
How we work
Designed with campaign data
Before each batch, we look at which creative performed best: which message, which format and which image. The next one starts from there, not from scratch.
One idea, every format
Each concept is adapted to square, vertical and horizontal, and to banner sizes. It's designed for the hardest format, vertical or the small banner, so the message isn't lost in any of them.
In batches, not piece by piece
Creative is planned in cycles, alongside the campaign and social media calendars. That way there are variants to test and a replacement ready before the audience tires of the last one.
Brand first
If the identity isn't defined, or each piece applies it differently, we start there: logo, colors, typography and a guide that says how to use them. Everything else is faster to design and easier to recognize.
Deliverables
Each piece, by what it solves
What we design, grouped by purpose: identity, campaigns, social media and adaptations.
01
Brand
The foundation
LogoIdentity
A symbol and wordmark that read as well in a profile avatar as on a full-screen cover. Delivered in all its versions.
Brand bookIdentity
The brand manual: logo, palette, typography, correct usage and what not to do with it.
Style guideIdentity
How the brand is applied in ads and social media: layout, photo treatment, text over images and templates.
02
Campaigns
With variants to test
Static creativeMeta, Google and Pinterest
A single image with the message, the offer and the call to action, in the variants needed for testing.
Short videoMeta and TikTok
Vertical pieces a few seconds long, with the message up front and captions so they work without sound.
Carousels and catalogMeta
Several images to present a collection or a step-by-step, and templates for catalog ads with the price or offer over the photo.
Display bannersProgrammatic
The most common display sizes, with the brand and message legible in the smallest one.
03
Social media
For the calendar
Posts and storiesInstagram, TikTok and LinkedIn
The pieces for your social calendar, with a recognizable visual style, and video covers that work in the profile grid.
04
Adaptations
Every format
Adaptation to every formatAll channels
Each idea in 1:1, 4:5, 9:16 and 16:9, repositioning what matters so nothing is hidden behind each network's buttons.
Graphic design in detail
Why creative matters so much in paid media
With targeting increasingly automated on Meta, TikTok and Google, creative is one of the few levers still in the advertiser's hands: it influences who the platform shows the ad to and whether that person stops to look. That's why we treat it as part of the campaign, not as a formality at the end.
An idea that holds up in every format
The same concept has to work in a vertical story seen for a couple of seconds, in a square post and in a small banner next to a news article. It's designed for the most demanding format and adapted to the rest, with the message and the brand visible at first glance.
Variants to test, and fresh creative on time
Creative that has been running for weeks performs worse, because the audience has already seen it. We work in batches, with message and image variants to test, and the next batch ready before the current one wears out.
Identity: logo, brand book and style guide
When the brand has no defined identity, or each piece interprets it differently, that's the first job: logo, color palette, typography and a brand book with the usage rules. The style guide applies those rules to ads and social media, so whoever makes a piece, it's recognizably yours.
Before we start
Frequently asked questions
What we get asked most before we start working together. If yours is not here, just ask us.
Another question? Write to usWhat does the graphic design service include?
The creative for your ads on Meta, TikTok, Google, Pinterest and programmatic, the pieces for your social media calendar, adaptations to every format and, if needed, your brand identity: logo, brand book and style guide. Which pieces are included each month is agreed at the start.
Do you also do video?
Yes, short video for ads and social media: vertical pieces a few seconds long, edited from your own footage or the material we produce for social media, with captions and in every format.
How many creatives are included per month?
That's agreed at the start, based on the channels, the media investment and how often the campaigns need fresh creative. We prefer a few well-adapted ideas with variants to test over many one-off pieces with no connection between them.
Can you design our logo and brand book from scratch?
Yes. We start from how you want to be seen and who you compete with, present logo proposals and, with the chosen one, build the brand book and style guide. If you already have an identity, we respect it and only tidy it up where needed.
Can we hire you for design if you don't run our campaigns?
Yes, though it loses part of its value. Designing next to the people who run the media means knowing which creative performs before making the next one. If another team runs your campaigns, we work with the data you share with us.
Other services
Paid MediaPerformance with control and judgment.Programmatic and CTVIncremental reach and premium audiences.Analytics and measurementReliable measurement for better decisions.CRO and UXBetter conversion without touching the budget.Email MarketingMore repeat purchases and margin.Web development and ecommerceWebsites that convert and scale.SEO and GEOMore visits from Google, with a website AI understands.AI visibilityGet named by AI assistants, not your competitors.Social mediaOrganic content with a campaign mindset.
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