When does the user see your ad?
At the moment of decision
The ad appears below ChatGPT's answer, once the user has explained what they need and is comparing options.
IntentChatGPT Ads
Advertising inside ChatGPT conversations
With ChatGPT Ads, your brand shows up below the answer, right when the user is comparing options and deciding. We manage the channel in Spain and Latin America.
With real client campaigns since the channel opened.
I'm looking for road running shoes. I weigh 175 lb and have sensitive knees. What do you recommend?
At your weight and on pavement, what your knees will notice most is cushioning and drop. Look for max-cushion models and skip carbon-plate shoes, which are designed for…
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Your brand appears here
Max cushioning
Next-day shipping and a 30-day trial.
yourbrand.com
What we solve
We handle the whole channel: which conversations your brand appears in, with which ads, and how its sales get measured.
ChatGPT Ads
3 benefits
Which conversations does it appear in?
Where your brand has something to offer
There are no keywords here. We choose the conversations where your brand fits and prepare the ads for each one.
TargetingHow do you know it works?
Measured in sales and leads
The ad sends people to your website, where the purchase or the form submission is measured, just like on Google or Meta.
Measurement
Who it's for
Where advertising on ChatGPT makes sense today
The channel does not fit every business the same way: it depends on what you sell and how your customer decides.
Ecommerce and fashion
This is where the channel is most mature. With a catalog, the ad shows the product that matches what is being asked.
Question and ad
What should I wear to a daytime wedding, a long or short dress?
Sponsored
From your catalog
Long party dress
$89.90
Your brand
Service businesses
People looking for a service compare options before deciding, and the ad shows up right in the middle of that comparison.
Question and ad
Looking for an online bar exam prep course. Which do you recommend?
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Bar prep with a tutor
Live classes and practice exams every week.
Your academy
Regulated industries
In health or finance, the first step is knowing what the platform lets you claim in your category. Its policies are still settling.
Before launching
We review the policies for your category
How we run it
From the initial review to reading the results
You open the ad account in your name, and we take care of everything else, in this order.
Before launch
We check that your website and your measurement are ready for the channel.
Setup
We choose the conversations you will appear in and prepare the ads.
Measurement
We install the OpenAI pixel to know which ads end in a sale or a lead.
Launch and review
We start with a test budget and read the results alongside the rest of your channels.
Whether it fits your business, and with what budget, is something we look at in the initial audit, at no cost.
Get your free auditBefore you start
Frequently asked questions about ChatGPT Ads
What we get asked most before getting started. If yours is not here, just ask us.
Another question? Write to usWhat budget do you need to test it?
OpenAI recommends not starting below $25 a day. Beyond that, the test budget depends on how many sales or leads you need to make a sound decision. We calculate it with your numbers before activating anything.
What do you need from us to get started?
You open the ad account, because OpenAI does not allow an agency to create it on the advertiser's behalf, and give us access. We guide you through the sign-up and handle the rest: we prepare the ads and, if you work with a catalog, the images come from your own products. The account is yours from day one.
Who sees ads in ChatGPT?
Users on the Free and Go plans. Plus and Pro subscribers don't see ads. We factor that in when estimating reach before investing.
Can you choose which conversations the brand appears in?
Yes, though not with keywords. The platform works with context hints: descriptions of the conversations you want to appear in, which it uses as guidance to decide when your ad fits. Defining and refining them is a big part of our work.
Does this replace Google Ads?
No. It is a new channel, with less volume and less history, that reaches the user at a different moment: while they are thinking it through, not while they search. It comes in as a complement, with a test budget, without moving the investment that already performs in search.
Is it the same as working on AI visibility?
No. ChatGPT Ads is advertising: you pay and appear below the answer. AI visibility means that an assistant like ChatGPT mentions your brand inside its answer, without paying; it is built with content and cannot be guaranteed. The two complement each other, and we run them separately.
Let's talk
Grow
your business.
We'll get back to you within 24–48h for a first, no-commitment conversation. If we can add value, we'll tell you clearly.
Initial strategic audit, at no cost
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