Ad Tech Services
Paid media, analytics and CRO services to scale with control, not to spend more.
We activate media, audiences and technology only when they bring real impact on sales, profitability or qualified lead generation.
- Strategy first
- Execution second
- Constant optimization
Solutions map
Paid acquisition
Organic visibility
Conversion and data
Content
Platform and retention
Paid Media
Strategic solution
We design and run media investment strategies focused on profitability, control and sustainable growth.
We choose channels based on the business and invest where it makes sense.
Want to show up when someone searches for what you offer?
SEM & PPC
We capture existing demand on search engines when users are actively looking for your products or services.
Need to activate your audience on social media?
Social Ads
We reach people, build interest and stay with the user throughout the funnel.
Do you sell products on marketplaces?
Retail Media
We optimize visibility and sales inside the major shopping environments.
Partners and tools
Programmatic and CTV
Strategic solution
Display, video and connected TV in premium environments. We reach qualified audiences with frequency control.
Precise targeting and reach across top-tier media and streaming platforms.
Looking for mass reach that is still targeted?
Connected TV & Display
Activation on OTT streaming platforms and premium digital media to reach specific audiences on smart TVs and other devices.
Video to build demand and speed up decisions?
YouTube Ads & Video Strategy
We run YouTube as a reach and consideration channel, optimizing for impact and measurable results.
Partners and tools
SEO and GEO
Strategic solution
We rank your website on Google and prepare it so assistants like ChatGPT, Gemini or Perplexity can read it, understand it and cite it.
Much of what Google asks for is what an AI model needs to cite you: clear, well-organized, easy-to-read content.
Can Google read and understand your website?
Technical SEO audit
Crawling, indexing, speed, broken links, duplicates and redirects. Whatever keeps you from ranking gets fixed before a single line is written.
Which searches should you be found for?
Keywords and structure
Searches with purchase or contact intent, assigned page by page, and a website structure that organizes them so they don't compete with each other.
Does your content answer what people ask?
Content that ranks and gets cited
Service pages, categories, product pages and guides with direct answers and specific data, which is what ranks on Google and what AI cites.
Can AI crawlers read you?
The foundation for AI
Access for GPTBot, OAI-SearchBot and Googlebot, content in the HTML, structured data and a company description that says the same thing across the whole website.
Do you know what organic traffic brings you?
Tracking in Search Console and GA4
Impressions, clicks and positions in Search Console, and in GA4, how much of the traffic from Google ends in a sale or an inquiry.
AI visibility
Strategic solution
We measure whether AI systems mention your brand when someone asks them about what you sell, and we work on the content so they start doing it.
Generated answers now resolve queries that used to end in a click to your website.
Do AI assistants mention you when someone asks about what you sell?
Visibility assessment
We measure a set of queries from your industry across several models, on a recurring basis: whether you appear, where in the answer and how often.
What do they say about you, and who do they think you serve?
Brand understanding
How an LLM sums up your offering, what audience it attributes to you and what use cases it associates with you. When it doesn't match what you sell, the problem is in your content.
Who shows up instead of you?
Competitive gap
Which brands win the answers you don't and which sources back them. That's the map of what needs to be built.
Can AI crawlers read you, and is what they find useful?
Crawler access and citable content
We review access for GPTBot, OAI-SearchBot and Googlebot, and rewrite the content with specific data, clear entities and direct answers, which is what an LLM cites.
CRO and UX
Strategic solution
We optimize the experience and user flows to convert more of the traffic you already have.
We work within the same media budget, focused on getting more out of every visit.
Want to convert more of the traffic your website already gets?
Conversion Rate Optimization (CRO)
We find the friction points and act on the ones that hold back sales or lead generation.
Looking for better performance from your landing pages?
Landing page and funnel optimization
We adjust structure, messaging and visual hierarchy to align intent and action.
Want better results without spending more on media?
Business-driven UX
We design experiences built to make decisions easier, not to decorate.
Need to know what works and what doesn't?
Data-driven decisions
We validate every change with data. It fits businesses with active traffic, where small changes have a direct impact on profitability.
Analytics and measurement
Strategic solution
We turn data into business decisions. We capture, organize and activate the information you need.
To measure accurately, optimize better and scale with judgment.
Do you need to measure every interaction accurately?
Advanced measurement and tracking
We implement reliable measurement (websites, apps and ad platforms) to understand what happens and where value is created.
Want to improve performance across channels?
Data-driven optimization
Data-driven optimization that adjusts investment, messaging and audiences based on real results, not isolated metrics.
Looking for clarity in reporting and decision-making?
Data analysis and visualization
Clear, actionable dashboards tailored to the business, so you know what works, what doesn't and what to do next.
Need a solid foundation to scale without losing control?
Business-focused measurement structure
We organize events, conversions and sources so measurement and profitability hold up as the business grows.
Partners and tools
Graphic design
Strategic solution
We design the creative for your campaigns and social media in every format they need, plus the identity that makes all of it recognizably yours.
Design is done by the same team that runs the media, so every new piece starts from knowing which creative has performed.
Do you have creative for every campaign?
Ad creative
Static pieces, carousels and short video for Meta, TikTok, Google, Pinterest and programmatic, with the variants to test what works.
Does your ad look right in vertical and in a banner?
Format adaptations
The same idea in 1:1, 4:5, 9:16 and 16:9, and in display banner sizes, without losing the message in any of them.
Who designs what you post every week?
Social media graphics
Posts, carousels, video covers and stories for your social calendar, with a recognizable visual style.
Do your products look as good in a catalog ad?
Catalog and product creative
Templates for catalog ads, with the price, offer or shipping over the photo, and product graphics for your store.
Does your brand have a clear identity?
Logo, brand book and style guide
The logo, palette, typography and usage rules, in a brand book and style guide that work for anyone designing for the brand.
Web development and ecommerce
Strategic solution
We design and build websites and ecommerce stores made to turn traffic into business.
Scalability without friction and a solid technical foundation for growth.
Want to be found on Google and ChatGPT?
SEO, GEO and speed built in
Ready for Google and for GEO, which means showing up and being cited in answers from ChatGPT, Gemini or Perplexity: readable content, structured data and fast loading on mobile.
Want a website that grows with your business?
Conversion-focused site architecture
We structure the site to guide users, reduce drop-off points and make decisions easier from the first visit.
Need a solid foundation to scale traffic and sales?
Ecommerce on WordPress and Shopify
Ecommerce development and optimization ready to scale media investment and catalog on a solid technical foundation.
Need your website to fit your processes?
Custom development
Features, integrations and custom builds aligned with your business processes: CRM, logistics, marketplaces, payments and analytics.
Considering a platform change?
Safe transition
Controlled migrations between platforms that preserve SEO, measurement, data and business continuity.
Partners and tools
Email Marketing
Strategic solution
We build email marketing flow systems designed to sell more to the same customer base.
We increase repeat purchases and Lifetime Value (LTV).
Want your customer list to generate sales consistently?
Email marketing strategy
We define the overall strategy: what to communicate, when and to whom, aligning email with paid media, CRO and business goals.
Need to automate sales and retention?
Flows and automations
We design and optimize welcome, abandonment, post-purchase, repeat purchase and retention automations, focused on value and repeat sales.
Is your list growing but not converting?
Audience segmentation and activation
We activate segments based on behavior, value and lifecycle stage to reach people with relevant, actionable messages.
Want better results without overwhelming your subscribers?
Campaign optimization
We continuously optimize campaigns, content and sends based on revenue, engagement and customer behavior.
Need technical support or a migration?
Klaviyo implementation and migration
Full setup, integrations, measurement and migrations from other platforms.
Partners and tools
Case studies
Results that drive growth.
Let's talk
Grow
your business.
We'll get back to you within 24–48h for a first, no-commitment conversation. If we can add value, we'll tell you clearly.
Initial strategic audit, at no cost
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